Brand Language.
The working design system behind everything under one signature — the hub and the Transition Management subsite. PT Sans for the wordmark, PT Serif Italic for the editorial voice, IBM Plex Mono for labels, the dragon as the only ornament, and a single blue as the anchor.
This page is generated from the same tokens the live site uses, so it can't drift out of sync with what you actually see.
Typefaces
PT Sans · display & wordmark
geelen&company
PT Serif Italic · editorial voice
Intent and outcome over method and precedent.
IBM Plex Mono · labels & meta
// initiatives // imprint practice · live
Palette
Ornament
The dragon is the only ornament. No icons, no rules-as-decoration, no stock imagery — one mark, used sparingly, as the closing flourish of a page.